Introducing the fabulous NEON DAYZ Collection …inspired by our very own Tasha! This Collection comprises four brand new core colours that expand our current range of colours. The high-summer festival vibe. Main stage energy, captured. Neon Dayz is a high-voltage tribute to the peak of Summer—where the music is loud, the sun is relentless, and […]
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The Evolution of an Icon: Meet the Ultimate Embossing Ink Pad We didn’t think we could top our original ink pad—after all, it’s been the backbone of thousands of craft rooms for years. But after a long stint in the “lab” with the technical geniuses over at WOW!, we’ve managed to take everything you loved about
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Fantasy Florals & Textured Tails: The New Collection from Julie Hickey Designs There is something inherently special about a collection that brings different creative voices together. Today, we are thrilled to introduce the latest release from Julie Hickey Designs, featuring a trio of talented designers: Phillipa Lewis, Hazel Eaton, and Julie herself. This collection, Phillipa’s
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We’re so excited to be joined by our fabulous Design Team & Guest Designers today to celebrate the release of our brand-new designer collection: Ethereal Meadows, inspired by the incredible Brennan Keane! This 4-piece embossing powder release is inspired by the soft, “quiet awakening” of the natural world—capturing the hazy glow of a spring morning
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Welcome back to the WOW! Embossing Powder blog! We are absolutely thrilled to unveil Ethereal Meadows, the highly anticipated second collection from designer and rising star, Brennan Keane. A Collection of Light and Texture Following the incredible response to his debut release, Brennan has returned with a collection that captures a different side of the
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Welcome to WOW! Embossing Powder Embrace the season of renewal with Spring Has Sprung. A curated collection designed to bring the fresh, vibrant energy of the garden into your craft room. This category celebrates the beauty of rebirth; from the first delicate shoots of green to the full, colourful bloom of a late Spring morning.
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Welcome to WOW! Embossing PowdER We’ve been working on something a bit special behind the scenes, and it’s finally time to share it with you; reimagining two of your favourites. If you’ve been with WOW! for a while, you’ll know how much we love Verdigris and Mermaid Tales. They’ve been staples on so many of
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Welcome to WOW! Embossing PowdER Inspired by Valentine’s, Romantic Tones in Red, Pink & Blush is a curated colour story designed to celebrate warmth, creativity, and connection in all its forms — not just for one season, but whenever the mood calls for it. From soft blushes to bold reds, these shades pair beautifully with
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Nature’s Garden Collection #2 – New Additions from Julie Hickey Designs Following on from the much-loved Nature’s Garden Collection, Julie Hickey introduces a beautiful new set of coordinating designs created to expand and enhance the original range. The Nature’s Garden Collection #2 has been thoughtfully designed to mix and match seamlessly with the previous Nature’s
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If you’ve already seen our Found in Nature Collection release, you’ll know it focuses on texture, surface, and organic detail. Today, we’re shining a light on inspiration and exploring how the collection comes to life through real projects and creative interpretation. This collection reflects the layered, tactile aesthetic of Seth Apter and encourages exploration, experimentation,
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